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L’Oréal vs Beiersdorf: a challenger to our Ultimate Stock?

09/03/2020 · Beiersdorf (BEIX)  · L'Oreal (OR) 

Europe Retail Shares

Nivea and other Beiersorf brands

Skin care represents 39% of the global cosmetics market and has been the primary growth driver for the sector over the past two years. While a constituent of our Ultimate Stocks portfolio is the clear market leader, another well-known brand has attracted our attention.


Skin care is an incredibly attractive marketplace. According to a report by Grand View Research, annual skin care sales are projected to reach $183bn by 2025, expanding at a compound annual rate of 4.4%. Within skin care there is increasing demand for natural, herbal, and organic products as well as anti-aging related products, as the proportion of the world's population over 60 is forecast to nearly double by 2050. Rising awareness about skin care has also led to the inclusion of sun protection, anti-aging, and anti-wrinkle properties in skin care and makeup products.

L’Oréal (FR: OR), a constituent of our…

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