The beauty industry, currently valued at $532bn, is on a rapid upward trajectory. After decades of minimal growth, there has been a sudden boom thanks to a number of mega-trends. We have taken a closer look at sector giants Procter & Gamble (US: PG), Estée Lauder (NYSE:EL) and ultimate stock L'Oréal (FR: OR), to ask: could it be time to buy into beauty?
Inclusivity pays
In the current social climate, it has become paramount for beauty brands to…
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