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Why beauty is an investment beast

28/08/2020 · Beiersdorf (BEIX)  · Estee Lauder (EL)  · L'Oreal (OR)  · Procter & Gamble (PG) 

Investment Ideas Mega trends US

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The beauty industry has demonstrated considerable resilience during the coronavirus crisis. Our review here of the sector giants suggests they are well-tuned in to growing trends.


The beauty industry, currently valued at $532bn, is on a rapid upward trajectory. After decades of minimal growth, there has been a sudden boom thanks to a number of mega-trends. We have taken a closer look at sector giants Procter & Gamble (US: PG), Estée Lauder (NYSE:EL) and ultimate stock L'Oréal (FR: OR), to ask: could it be time to buy into beauty?

Inclusivity pays

In the current social climate, it has become paramount for beauty brands to…

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