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WH Smith beats high street blues

22/01/2020 · WH Smith (SMWH) 

Retail Trading Statement Travel UK

WH Smith store at Sydney airport

A visit to two WH Smith stores over the Christmas period clearly shows where the company’s priority lies.


On Rickmansworth high street (the destination for a last-minute dash for a forgotten secret Santa present), the lay-out is dire, staff unhelpful and shelves almost empty. By contrast, at Luton airport, the WH Smith (LON: SMWH) is modern and shiny. It boasts an abundance of useful items – the sort of things that might tempt you before you find the over-priced bottle of water you actually went in for. It has a huge library of…

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