Are automakers really in crisis mode?
While Aston Martin spirals into further despair, Rolls Royce Motor Company has managed to produce record-beating numbers in 2019. Why are some car companies still managing to thrive while others hit crisis mode?
If Carlos Ghosn was missing his old job, recent news from the global automobile industry might have reassured him that he is better off hidden in Lebanon. An international legal battle over financial misconduct almost seems appealing compared to the challenges facing Makoto Uchida, Mr Ghosn’s successor at Nissan, who is battling plunging profits, management walkouts and a troubling outlook. In 2019, the company sold 117,000 fewer vehicles than it did in 2018, with sales of the flagship GT-R range down almost 40%.
Nissan is certainly not the only battered car company. Fellow Asian giants Toyota and Honda reported double-digit revenue…
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