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Amazon’s world takeover moves to football

04/12/2019 · Amazon (AMZN)  · BT (BT.A) 

Media and Television Retail UK US

Premier League microphone

Amazon’s coverage of the Premier League is a win for consumers. But what does the US giant get out of the deal?


Premier League football has launched on Amazon (US: AMZN) Prime. For the first time, Brits can bypass traditional TV to watch top flight football via the internet. At £8 a month, Prime Video membership offers the cheapest access to football since Sky bought the rights to Premier League broadcasting in 1992.

Coverage wasn’t flawless. Wheeling out the BBC’s ever-present pundits Gaby Logan and Alan Shearer seemed a safe, but boring choice for the pre and post match…

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