Ultimate Stocks: counting the cost of isolation
When officials in China put the city of Wuhan into lockdown in an attempt to curb the spread of coronavirus, the measures seemed extreme. Then, companies were worried about the impact of significantly reduced movement on their operations in China. Those worries have now escalated as more than 100 countries have initiated lockdown measures, closed borders and stifled movement.
Spending has unsurprisingly plummeted as consumers avoid shops, restaurants, events and each other. But demand for digital goods and services has rocketed in the same time as those in lockdown do what they can to ease boredom.
That shift in behaviour is complicated for the companies which straddle both markets: their history in physical goods, services and events; their future in digital operations. In part two of our assessment of the impact coronavirus has on our…
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