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Is Garmin’s future back in the car market?

01/11/2021

Technology US

Garmin runner

New opportunities in driverless vehicles emerge for the creator of brilliant activity trackers and sports watches. Elsewhere, the world's largest company is suffering from the sort of supply chain issues affecting many smaller businesses  


When Google launched its map function on Android and iOS in 2008 giving all smartphone users access to free ‘GPS turn-by-turn navigation along with dedicated parking assistance features,’ it looked like it would be only a matter of time before Garmin (US: GRMN) disappeared. That year the company made $2.5bn of its total $3.5bn in sales from its automotive division.

But even then Gary Burrell and Min Kao - the founders who lent their…

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