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Card Factory: How should you respond to the profit warning?

Card Factory store front

Card Factory's January profit warning is disappointing. But we believe this business should remain profitable and cash generative. Here, we explain our plans for this recent addition to the Income Boosters portfolio.


Our decision to add value greeting card retailer Card Factory (LON: CARD) to the Income Boosters Portfolio in December has proven badly timed. The firm was one of a number of retailers to issue profit warnings during the opening days of January after an especially difficult Christmas trading period. The news hit the Card Factory share price hard and the shares are now down by more than 30% in 2020, at around…

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