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Are Next and Burberry ready for the new retail normal?

10/02/2021 · Burberry (BRBY)  · Next (NXT) 

FTSE 100 Investment Ideas Retail UK

Front of a Burberry shop

Like many traditional retailers Next and Burberry have both been severely disrupted by lockdown measures caused by Covid-19. A reopening of the economy as vaccine rollouts continue, as well as their improved online positioning, could be a positive catalyst for the shares, as our research here reveals.


Next (LON:NXT) and Burberry (LON:BRBY) have both been negatively impacted by Covid-19 as enforced store closures have harmed a key part of their businesses.


An end to lockdown measures could provide a short-term catalyst for the financial performances of both companies. Meanwhile, their investment in digital growth opportunities may allow them to capitalise on long-term trends within the retail and consumer goods segments.

Although risks are likely to remain elevated for both companies as the end of…

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