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Mega-trends for 2020

30/12/2019 · Adidas (ADS)  · Alphabet (GOOGL)  · Beyond Meat (BYND)  · Facebook (FB)  · Mastercard (MA)  · Microsoft (MSFT)  · Visa Inc (V) 

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After a decade of phenomenal market growth, it’s time to look forward to what the next ten years might bring. Here are our predictions for 2020.


1. Fabulous fintech

It has been nearly impossible not to make money from the tech sector in 2019 – a continuation of a trend which has lasted more than a decade. But in contrast to previous years when the FAANGs – Facebook, Amazon, Apple, Netflix and Google-owner Alphabet – drove the sector higher, 2019 has been the year of software.

Companies which make money from reliable subscriptions for software which is fully embedded into work or personal life have proven excellent investments in 2019. Microsoft (US: MSFT) is the ultimate software subscription stock. Its revenues rose 14% to $126bn in the…

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