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Is US retailer American Eagle a better buy than Next?

27/08/2019 · American Eagle (AEO)  · Next (NXT) 

Investment Ideas Retail UK US

American Eagle logo on paper shopping bag

US retailer American Eagle occupies the number one slot for women's jeans in the US and has a fast-growing lingerie brand. We think this impressive business could outperform Next.


Is high street retail a dying industry? Struggling retailers on both sides of the Atlantic would have us believe that they're facing challenges outside their control.

However, not all bricks-and-mortar retailers are sinking. Some big names are reporting strong results and delivering attractive shareholder returns. In most cases, these are firms with strong brands that have been able to properly integrate their online operations with their store network – a concept known as omnichannel retail.

Better than…

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