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Burberry vs Ralph Lauren: which fashion firm is the better buy?

30/07/2019 · Burberry (BRBY) 

FTSE 100 Investment Ideas Shares UK US

Luxuriously dressed woman walking down a smart street

Many investors prize the above-average returns available from luxury brands. But with FTSE 100 firm Burberry testing new highs, should you focus on the turnaround opportunity at US-listed Ralph Lauren?

FTSE 100 luxury fashion firm Burberry (LON: BRBY) has gained an enthusiastic following among investors in recent months. A strong first-quarter trading update on July 16 saw the Burberry share price regain last year's record highs, despite chief executive Marco Gobbetti merely confirming the group's guidance for the 2020 financial year.

We have no doubt that this 163-year old British business is a quality company. But at current levels Burberry's valuation looks demanding. We feel…

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