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Nestle: in need of a lie down

Nestle Good Food, Good Life banner at corporate headquarters

It isn’t difficult for consumers to follow trends: in 2020, plant based foods are all the rage and sweet treats are becoming more indulgent. But for the consumer giants who must satisfy demand, following trends is not good enough. They must stay ahead of them.


Nestle (CH: NESN) is rightly proud of its status as “an employer of choice around the world”. But working there sounds exhausting. In 2019, the company embraced the “need for speed” in its roll-out of new products and worked hard through “turbulent times” caused by “fast-evolving customer preferences”. 2020 has started with an “extraordinary effort” from the teams in China to deal with the fallout from the coronavirus. Even in a company of its size and strength, there is no time for cruising – hard work is crucial if Nestle is to stay on top of trends.

That hard work…

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