Make your money go further for just 25p per day


L’Oreal: winning the fight against ageing

11/02/2020 · L'Oreal (OR) 

Europe Financial Results Shares

L'Oreal advertising banner

L’Oreal’s website allows you to try out beauty products. Using your phone’s front camera and a bit of snazzy technology, the website will show you how your hair would look in ‘Colorista Bright Red’ or your eyebrows covered with ‘unbelieva’brow long-lasting brow gel’. If you like what you see, the products can be on their way to you in just a few clicks.

Makeup seems a strange thing to buy online, but more and more people are doing so, which is why L’Oreal (EPA: OR) reported a 52% increase in e-commerce sales in 2019. Revenues through both its own and third-party digital channels now contribute 16% of total sales.

Although an improved website is certainly partly responsible for the rise, L’Oreal must also thank the power of YouTube and Instagram for its surge in online sales. Tutorials which walk…

Continue reading our content…

Gain access to all our excellent content for just £90 per year, that’s just 25p per day for financial freedom.
  • Unlimited access to our market-beating portfolios
  • In-depth coverage of many of the world’s great companies
  • Unique insights from our top research team
Register FREE for access to limited content.
  • Company and markets insights
  • Sponsored content
  • Podcasts

Previous article Next article

Have your say

Log in or register to view or add comments.

For access to the top news and insights from the investment world


Fundamental Asset Management
Buy any of our portfolios with our associates.


More on L'Oreal

The essential, important and forgotten - reopening winners and losers

03/07/2020 · Company Insights

The excitement surrounding the reopening of certain parts of the economy tells us a lot about the state…

Ultimate Stocks: The woes of not being ‘essential’

23/04/2020 · Portfolio

If coronavirus has been beneficial for one thing, it is the state of my bank account.…

More Portfolio

Unloved Landsec promises dividend restart

13/07/2020 · Land Securities

Income Boosters: ahead of the market so far in 2020


National Grid takes hit from COVID-19 but confirms dividend rise

25/06/2020 · Hikma · National Grid