Make your money go further for just 25p per day


Adidas: why the future of fashion is in the past

14/10/2019 · Adidas (ADS) 

ESG Europe Mega-trends Retail

Basketball player in Adidas branding

There are many upstarts in the world of fashion e-commerce, but not one of them dominates the sustainable fashion industry like Adidas. That is why we think this German giant is the best placed retailer to benefit from the major changes in consumer behaviour.

In 2019, the role of human intervention in climate change is incredibly contentious. On the one hand, almost 400 all-time high temperatures were set in the northern hemisphere in the summer of 2019; on the other Jair Bolsanaro is happy tearing down the Amazon Rainforest. But whether you believe David (Attenborough) or Donald (Trump), it’s hard to deny that rising consciousness about climate change is feeding a change in consumer behaviour across multiple markets.

But consumers…

Continue reading our content…

Gain access to all our excellent content for just £90 per year, that’s just 25p per day for financial freedom.
  • Unlimited access to our market-beating portfolios
  • In-depth coverage of many of the world’s great companies
  • Unique insights from our top research team
Register FREE for access to limited content.
  • Company and markets insights
  • Sponsored content
  • Podcasts

Previous article Next article

Have your say

Log in or register to view or add comments.

For access to the top news and insights from the investment world


Fundamental Asset Management
Buy any of our portfolios with our associates.


More on Adidas

Games Workshop leads our Ultimate Stocks in difficult times

14/09/2020 · Portfolio

From Adidas to L’Oreal, we run through the performance of ten of the companies in our…

News Flash: Getting back to sport

12/06/2020 · Company Insights

Now that the UK has sat through all 10,000 hours of Netflix (US: NFLX), there’s a…

More Portfolio

Income Boosters: an appealing 6.6% dividend yield

27/11/2020 · PayPoint · Phoenix

Is Tesla getting left behind in the electric vehicle race?

23/11/2020 · Fisker · Ford Motor Co · Li Auto · Lordstown Motors · Nio · Tesla · Volkswagen · Xpeng

Income Boosters: Green shoots of growth?