Does chocolate make a sweet investment?
How many times have you been tempted by a chocolate bar at the check-out? Or snacked on a packet of cookies as you browse the shops? Or bought a packet of sweets at the petrol station to sustain you on your journey. According to research compiled by Morgan Stanley, this is how 70% of chocolates are sold: impulse, spur of the moment purchases as hungry shoppers are tempted by a sweet treat.
But…
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