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Who wore it better: boohoo vs ASOS?

30/06/2020 · ASOS (ASC)  · Boohoo Group (BOO) 

AIM UK

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Fashion dogs

Boohoo has stolen ASOS’ crown as AIM’s largest company, but how do they compare from a customer perspective?

In 2013 Investor’s Champion compared the online fashion retailer boohoo (LON:BOO), to the story of the ugly duckling: flawed in its early stages but with plenty of potential. 


Now, in 2020, boohoo certainly appears to have blossomed into a swan of an investment and since listing on AIM in 2014 the share price has risen over 700%. In addition to strong growth from its main boohoo brand, growth has also been boosted by a number of…

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