NetPlay TV (AIM: NPT) – starts to deploy cash pile
The interactive gaming company, has announced an acquisition in the area of online marketing. This represents an interesting development and use of its material cash resources; could it also herald the start of change of direction?
The Group has acquired Otherside Inc an online marketing, product development and technology company, for a total consideration of £3.2m. Founded in 2008, Otherside specialises in online marketing, display media and affiliation, underpinned by its proprietary online marketing platform across a range of sectors.
Otherside generated revenues of £2.6m, and profit before tax of £0.4m in its unaudited financial information for the financial year ended 31 May 2015. The initial consideration of £2.7m equates to…
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