Naked Wines: predictably upbeat but we remain unconvinced
Naked Wines continues to lavish huge amounts on marketing but there is little to differentiate its product offering and we question the lack of disclosure
Full Year Results from online wine retailer Naked Wines (LON:WINE) were full of the usual positives, although it remains to be seen whether this business and its unique operating model (for the sector at least) can generate material profits (or nay profits), given the significant marketing spend and cost of customer acquisition.
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