Make your money go further for just 25p per day

PREMIUM

Google threat puts Garmin & TomTom on new routes

03/05/2019 · Alphabet (GOOGL)  · Garmin (GRMN)  · TomTom (TOM2) 

Europe Technology Travel US

TomTom Garmin navigation systems

Satnav pioneers Garmin and TomTom have lost their comfortable stranglehold on the navigation market. But both firms are finding new opportunities. Find out which of the two companies seems to be better prepared for the challenges.


It wasn't so long ago that satnav makers Garmin (US: GRMN) and TomTom (NL: TOM2) enjoyed near-total domination of the in-car navigation market. Motorists bought the standalone devices they sold, while car manufacturers paid to have the same navigation systems installed in their car dashboards.

In either case, customers wanting annual updates and live traffic information were required to pay annual fees for the latest data. It was a cosy and profitable niche for the two dominant players. But a series of technical developments have threatened to derail this business model.

In this article, we'll take a closer look at how this…

Continue reading our content…

Gain access to all our excellent content for just £90 per year, that’s just 25p per day for financial freedom.
  • Unlimited access to our market-beating portfolios
  • In-depth coverage of many of the world’s great companies
  • Unique insights from our top research team
Register FREE for access to limited content.
  • Company and markets insights
  • Sponsored content
  • Podcasts

Previous article Next article

Have your say

Log in or register to view or add comments.

For access to the top news and insights from the investment world

REGISTER FREE

Become a Champion Investor for just £90 a year.
 
 

START FREE TRIAL

More on Alphabet

The next $1trn company

17/02/2020 · Company Insights

Amazon (US: AMZN) re-joined the $1trn club in January after reporting better than expected results for…


Flash News: Sajid’s shock and corona concerns

14/02/2020 · Your Money

Sajid Javid threw Boris Johnson’s quiet cabinet reshuffle into disarray on Thursday. British political and economic…


More on Garmin

How the old guard are fighting back

27/01/2020 · Portfolio

Revolution from business’s old guard has been slow to catch on. For much of the last…


US giant beats Tesla to autonomous vehicle success

17/12/2019 · Portfolio

The launch of the first commercially available driverless car will no doubt spark major fanfare. This…


More on TomTom

Google threat puts Garmin & TomTom on new routes

03/05/2019 · Company Insights

Satnav pioneers Garmin and TomTom have lost their comfortable stranglehold on the navigation market.…


More Company Insights

Coronavirus: potential winners from the almost-pandemic

25/02/2020 · Tristel

Casper: IPO investors should have learnt from Eve

19/02/2020 · Booking Holdings · TripAdvisor

The next $1trn company

17/02/2020 · Alphabet · Amazon · Apple · Microsoft · Visa Inc