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Bonkers Bargain: Superdry (Updated)

05/11/2020 · Superdry (SDRY) 

Bonkers Bargains Investment Ideas UK

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Superdry, the UK clothing company with Japanese inspired graphics, has experienced a hugely challenging period over recent years. With a revised strategy, which could strengthen its brand loyalty, we think it's worth taking a deeper look into the investment case to see whether the value on offer is compelling. (Updated)


Superdry's (LON: SDRY) poor financial performance, and the impact of lockdown on its in-store sales, have contributed to increasingly weak investor sentiment which has sent its share price spiraling downwards. The company's share price has slumped by 93% since it reached a record high of 2074p in January 2018.


But in our view, the company can deliver a long-term share price recovery. The return of founder and largest shareholder Julian Dunkerton as chief executive has prompted a revised strategy which…

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