Make your money go further for just 25p per day


How long can coronavirus resilience last?

19/02/2020 · Apple (AAPL) 

China Economics Technology US

Tim Cook chief executive of Apple making announcement

Investors’ remarkable resilience to the threat of coronavirus has lasted beyond the first major company warning. Apple has said that it will not hit its $67bn sales targets for the first quarter of 2020 because the epidemic in China has impacted both supply and demand of iPhones, which contribute roughly 60% of group revenue.

Apple (US: AAPL) is not alone in its exposure to Chinese consumers and manufacturers (both of which have been hit as the coronavirus quarantine forces factory workers and shoppers alike to stay at home) and will therefore not be the only company to make this type of announcement. But investors continue to show remarkable resilience to the threat. True, Apple’s 2% share price decline in the wake of its warning wiped $40bn off the company’s market capitalisation, but this could have been far worse – investors have panicked more when faced with far lesser risks in the past.

That restraint…

Continue reading our content…

Gain access to all our excellent content for just £90 per year, that’s just 25p per day for financial freedom.
  • Unlimited access to our market-beating portfolios
  • In-depth coverage of many of the world’s great companies
  • Unique insights from our top research team
Register FREE for access to limited content.
  • Company and markets insights
  • Sponsored content
  • Podcasts

Previous article Next article

Have your say

Log in or register to view or add comments.

For access to the top news and insights from the investment world


Fundamental Asset Management
Buy any of our portfolios with our associates.


More on Apple

Coronavirus: counting the cost on our Ultimate Stocks

26/02/2020 · Portfolio

This is a running article which we will keep updating as more companies revise their guidance…

News Flash: storms, flu and the joys of February

21/02/2020 · Your Money

Find out how your investments might be impacted by these three news stories: