Joules: Bursting with Britishness, but will it turn stock market heads?
Ian Joule started a clothing business back in the 1970s but the origins of the current business date back to 1989 when son Tom Joule, founder of the current business, started selling clothing on the country shows and events circuit. The first Joules branded product was created in 1999 and the first Joules store opened in Market Harborough in 2000 – Market Harborough is of course just a few miles south of the mecca of…
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