Boohoo.com (AIM:BOO) nice update although we sense share buy back will not go down well
Notwithstanding, many businesses would dearly love the kind of growth that Boo has delivered!
During the two months to February 2015 the Group focussed on driving customer conversion and margin. January is a promotional month and February a transitional month into the Spring season so they held marketing spend at c.10% of sales (sounds eminently sensible) ahead of increasing that towards levels seen in the first quarter last year. Early indications suggest that their…
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