Best of the Best: an unnecessary stock market listing?
Best of the Best (BOTB) will be a familiar site to international air travellers. It operates enticing car stands at many UK airports, where the appeal of winning an exotic sports car helps while away the time waiting for a delayed flight. While this strategy proved highly successful, the creation of online competitions is proving even more so, to the extent that the business is now almost entirely online with only one remaining physical…
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