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How to be the richest man in town!


Image of George Bailey from It's a Wonderful Life

Although it took a visit from Clarence the angel for him to realise it, George Bailey – Head of Bailey Bros Building and Loan, father of four and friend of many – is proclaimed the richest man in Bedford Falls. So how does he do it?

George Baily turns Building and Loan into the perfect model of banking.

By maintaining close relationships with his clients, George Baily, the principal character in the Christmas classic, 'It's a Wonderful Life', ensures their loyalty and cooperation during a crisis.

Indeed, despite the chaotic bank run induced by the Wall Street Crash, George is able to instil faith in his clients that they could survive the storm with just a little cooperation. His small office is…

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