Today, after many years of difficulty, something has finally gone right for British chocolate making business, Thorntons. Ferrero has bid to acquire the beleaguered UK chocolate maker company for an initial cash consideration of £112m – and the future of this previously lovely business is looking a bit brighter. Today the share price of Thorntons jumped 42% in response to this extremely welcome news.
For more than 100 years Thorntons brought their chocolates to customers all over the UK. As luxury chocolate makers they use premium ingredients (who knows what sets one cocoa bean over another, but Thorntons use the best!) to create their chocolate collections.
There’s no denying, Thorntons’ chocolates are fabulous, but in recent years their business model has not quite met the excellence of their products and the…
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