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Coronavirus impact: 18 Aug - have stock market investors gone crazy?


We continue to be puzzled by the ridiculous valuation assigned to this online women's fashion brand, where growth comes at a huge marketing cost and profitability is non-existent

The high stock market valuation assigned to Sosandar (LON: SOS), the online women's fashion brand, continues to puzzle us, with the latest results and trading update doing little to dispel our concerns.

While revenue for its financial year ending March 2020 doubled to £9.03m, the operating loss of a staggering £7.8m and operating cash outflow of £9m, highlights the issue. As we have commented previously, it is relatively easy for any online business to generate significant revenue…

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