Who wore it better: boohoo vs ASOS?
Boohoo has stolen ASOS’ crown as AIM’s largest company, but how do they compare from a customer perspective?
In 2013 Investor’s Champion compared the online fashion retailer boohoo (LON:BOO), to the story of the ugly duckling: flawed in its early stages but with plenty of potential. Now, in 2020, boohoo certainly appears to have blossomed into a swan of an investment and since listing on AIM in 2014 the share price has risen over 700%. In addition to strong growth from its main boohoo brand, growth has also been boosted by a number of successful acquisitions, including: PrettyLittleThing and NastyGal. Together the brands not only make up the most cringeworthy collection of names, but dominate the young, fashion-conscious market. Each…