TV or not TV that is Apple’s question
With iPhone sales growth faltering, management at Apple know that the company’s new product launch needs to be a big one. At 5pm (UK time) the company will introduce the world to its new TV venture in a special event hosted at the Steve Jobs Theatre in Apple’s Cupertino headquarters.
Apple (US: AAPL) doesn’t do things by half. When it launches a new product – phone, watch, computer or tablet – it is the sleekest, most elegant (most expensive) on the market. That is why expectations are so high for Monday’s launch of the company’s expansion into television. Apple’s TV strategy hasn’t been born overnight. Steve Jobs reportedly had big plans to revolutionise the industry before he died in 2011 and the company has since dipped its toes into the TV water with its set top box. In the last few years, Apple has been dropping hints about what its…