TripAdvisor’s well-travelled assets suggest long-term opportunity
Do TripAdvisor shares deserve a five-star rating?
Our latest US mid-cap review attempts to answer that. Nearly half a billion visitors use this website each month, generating hugely valuable data for the company to leverage for advertisers. It’s a business model which has worked wonders for the likes of Facebook and Google, but does it have a future? Here's our (financial) review of this iconic travel brand.
Few websites have becomes so embedded in the modern travel experience as TripAdvisor (US: TRIP). With more than 730m traveller reviews and 160m "candid" photos covering 8m attractions, this ubiquitous website allows travellers to get the inside line on hotels, restaurants and attractions without leaving home. The firm says it gets 490m unique visitors each month during busy periods. Adventurous sorts might criticise TripAdvisor for taking the surprise element out of travel. And the ability to post false or malicious reviews has caused headaches - or worse - for many businesses, especially small local operations. However, despite these relatively minor…