A retail giant with a big new opportunity
A new subscription service has the potential to differentiate this giant retailer from its sector peers. Alongside its e-commerce growth prospects and improving customer perception scores, this could be a catalyst for the share price over the long run.
Subscription services have become increasingly popular in the UK over recent years. Consumers can now pay a monthly fee for a wide range of products and services, including music, craft beer, streaming services and even takeaway deliveries. Therefore, it should not come as a surprise that Tesco (LON:TSCO) introduced a subscription service in November 2019. This has the potential to improve its market position and increase its repeat business opportunities. Indeed, Tesco’s subscription offer could include a broader range of services in future to appeal to a wider range of consumers. This would follow US giant Walmart’s(US:WMT) newly-launched subscription offer,…