Strix Group - if it looks too good to be true, it normally is!
Strix Group (AIM:KETL) is a global leader in the design and manufacture of kettle safety controls and other components involving water heating. The valuation of this market leader looks superficially cheap and the shares got off to cracking start on AIM but we are wary of a number of things. Our latest Premium Research here elaborates on this fascinating new arrival on AIM.
The AIM Admission Document (‘AD’) for Strix Group reveals that the global market for kettle safety controls is estimated to have been around 174 million sets in 2016, with Strix having a global market share of 38% by volume. To date, Strix has sold over 1.9 billion units, and management estimate that Strix safety controls are used over 1 billion times per day by consumers, in more than 100 countries, and by over 10% of the world’s population. That’s well and good but it begs the question of how much further this business can grow. The AD fails to break…