Should you invest in the Trustpilot IPO?
Founded in 2007 with a vision to create an independent currency of trust, review site Trustpilot is set to take advantage of buoyant stock market conditions for IPOs and list on the London Stock Exchange. But will it make a decent investment?
The Trustpilot digital platform brings businesses and consumers together “to foster trust and inspire collaboration”, at least that’s the marketing speak, but will it be a good investment? Trustpilot hosts reviews to help consumers shop with confidence and delivers insights to help businesses improve the experiences they offer. The more consumers there are using the Trustpilot platform and sharing their own opinions, the richer the insights they offer businesses, and the more opportunities these same businesses have to earn the trust of consumers. With its headquarters in Copenhagen, Denmark, Trustpilot has over 121 million reviews of more than 560,000 websites,…