Should you invest in the IPO of Parsley Box?
This fast-growing provider of ready meals to the older consumer has arrived on AIM, but will it prove a success?
Parsley Box (LON:MEAL) is a fast-growing company delivering quality ambient ready meals direct to UK customers, with a focus on the Baby Boomer+ consumer - broadly defined as those aged 60 and over. It offers a range of more than 80 different ambient meals that keep for six months without being frozen and it delivers direct to consumers nationally via next day delivery. Customers benefit from easier product storage, a better selection of meals and an on-demand service, A little history The company was founded in March 2017 by Adrienne and Gordon MacAulay, following an unsuccessful search for great value, tasty ready…