New Year, new you: profit from your resolutions
This January, thousands of us will drag ourselves into the gym, or spend our days craving a cigarette while chomping on a celery stick – all in the name of a New Year’s resolution. But that pain might be good for your portfolios. We have compiled a list of companies which stand to benefit from the most common goals for 2019.
For the last 4000 years, humans have been setting themselves resolutions at the start of each new year. The Babylonians goals were diverse: some would make sweeping promises to pay their debts to the gods; others simply pledged to return borrowed items to neighbours. It’s a similar story in modern times. Simple New Year’s resolutions now include setting up a savings account at some point during the year, or reading the news once a week. But many of us will have started 2019 with grand ambitions of running every morning and completing a marathon by the end of March –…