Joules: Bursting with Britishness, but will it turn stock market heads?
Joules Group (AIM:JOUL), the premium lifestyle brand is joining AIM on 26th May 2016. This looks like another quality business for AIM, which is seeing the more speculative resource companies of old being replaced by some really nice, high growth UK businesses Our latest commentary, which can be downloaded here, offers more information on this exciting addition to the junior market.
Ian Joule started a clothing business back in the 1970s but the origins of the current business date back to 1989 when son Tom Joule, founder of the current business, started selling clothing on the country shows and events circuit. The first Joules branded product was created in 1999 and the first Joules store opened in Market Harborough in 2000 – Market Harborough is of course just a few miles south of the mecca of success that is…… Leicester. Our full comemntary can be downloaded here