FreeAgent (AIM:FREE) – is yet another UK software challenger set to be trampled by elephants?
Amazon’s entry into video-conferencing with Chime highlights the precarious positioning of many small UK software stocks addressing large SME markets. Fellow AIM newcomer FreeAgent also looks badly positioned to us in a market of cash rich, aggressive giants. Our latest Free Blog digs deeper
We like the sticky nature of the accounting software market, and accounting software provider’s positioning as the custodian of client data, particularly compared with the lesser appeal of LoopUp‘s remote meeting offering. However, attractive markets attract strong, cash rich players as our Blog reveals. Headquartered in Edinburgh and with over 100 full-time employees, FreeAgent Holdings (AIM:FREE) is a provider of cloud-based Software-as-a-Service (“SaaS”) accounting software solutions and mobile applications designed specifically for UK micro-businesses (companies with fewer than 10 employees) and their accountants. It’s got a really good product offering, but so has everyone else! - FreeAgent’s great start On…