Bursting with Britishness…. and hopefully growth?

Hot on the heels of the IPO of Hotel Chocolat (AIM:HOTC), comes Joules Group (AIM:JOUL), the premium lifestyle brand which sells Joules branded clothing, accessories and most recently homeware. With shares in Hotel Chocolat up strongly since IPO a few weeks ago, the joint brokers to Joules will be hoping this business attracts similar kind of attention. While Joules doesn’t have the same appeal or uniqueness for us as the premium chocolate maker it looks like another quality float for AIM and yet another in the retail sector. We offer a few thoughts in our latest note.