BrainJuicer Group (AIM: BJU) not the usual growth but still a fascinating offering
The innovative international market research agency announced interim results that didn’t display their usual excellent growth. Despite a modest strategy change there was reassurance they were on track to meet market profit expectations for the full year…with a few caveats.
The Group’s web site itself is worth a visit and very different from anything else you are likely to see from an AIM company. The business was founded in 1999 “with one goal in mind: to re-invent market research.” Their Behavioural Science approach apparently drives clients to use them when the traditional methodologies have failed them, to facilitate change within their organisations and to turn true human understanding into business advantage. It’s quite difficult for us to fathom exactly what they do but it all sounds a bit different, not that different makes a good investment, but it does suggest…