Bonkers Bargain Mulberry still looks interesting
Having experienced a dramatic rise and fall over the past decade, Mulberry faces an uncertain future. However, its brand value and growth opportunities are not fully reflected in the current valuation and its approach to sustainability is impressive. Strong growth in the Group's Asian markets as well as through digital platforms is also seeing it recover better than previously anticipated. The shares still have a long way to go to return to previous glories, but it is certainly looking encouraging for our Bonkers Bargain.
The past decade has been a ‘rollercoaster ride’ for luxury leather goods producer and retailer Mulberry (LON:AIM), previously one of AIM’s largest companies. Having traded at 2470p per share eight years ago, it now has a share price a fraction of that figure. While it faces potential threats such as weak trading conditions in a highly competitive marketplace, its brand value and online growth opportunities could provide catalysts for its share price. Therefore, in our view, the stock has investment appeal. It could prove to be a high-risk opportunity, but one that can regain its sparkle over the long term.Brand potentialMulberry’s brand…