Bonkers Bargain: Superdry is ready to soar
Superdry, the UK clothing company with Japanese inspired graphics, has experienced a hugely challenging period over recent years. With a revised strategy, which could strengthen its brand loyalty, we think the future looks considerably brighter for this previous star performer. While the shares have more than doubled since our original note they are still very much in Bonkers Bargain territory. (Updated)
Superdry's (LON: SDRY) poor financial performance, and the impact of lockdown on its in-store sales, have contributed to increasingly weak investor sentiment which has sent its share price spiraling downwards. Even after recent recovery, the company's share price is still down 84% since it reached a record high of 2074p in January 2018. But in our view, the company can deliver a long-term share price recovery. The return of founder and largest shareholder Julian Dunkerton as chief executive has prompted a revised strategy which will see the firm return to being a design-led business, with more innovation and improving customer loyalty. It is also encouraging…