BANGO (AIM:GBO) Trading update disappoints but it’s not all gloom
The mobile payments and analytics company issued a somewhat disappointing trading update for the year ending 31st March 2012 announcing that full year results would be below market expectations, however, there was encouraging progress from the Analytics product
Bango enables businesses of all sizes to collect payment for music, games, applications, videos and services sold to internet connected mobile phone users. It is able to charge payments to mobile phone bills or use other billing methods such as credit card based on intelligence about the consumer and also provides an analytics service that provides accurate information about visitors and the effectiveness of marketing activities for mobile web sites. In the trading update management commented that although the rate of carrier live launches has increased, growth from end user spend is increasing more slowly than anticipated The third major…