At risk of getting egg on your face!
A profit warning from a retailer of cream cakes sees the shares tumble and also leaves us scratching our heads. Elsewhere, a shoe retailer provides a rare positive in a gloomy retail sector
Shoe Zone: the good news first The recovery at Shoe Zone (AIM:SHOE), the value focused shoe retailer, continues apace, with yet another positive trading update. Since the publication of its trading update on 26 July 2022, trading has continued to exceed expectations due to continued strong demand for summer and back to school products. As a result, SHOE now expects adjusted profit before tax for the financial year ending 2 October 2022 to be not less than £10.5m. That’s 11.0% ahead of previously stated guidance of “not less than £9.5m” with the latest announcement a third consecutive earnings upgrade in…